Resume

Brittany E. Williams, M.A.

bwilli84.bw@gmail.com | 770.634.9406

Communications/Marketing/Editing/Proofreading

A Recognized Expert in Marketing and Communication Technology, Experienced in All Aspects of Writing, Editing and Proofreading

Innovative. Visionary. Entrepreneurial.

I have comprehensive experience in marketing and communications leading print and digital campaigns for both large, prestigious organizations, and small to mid-sized corporations and agencies. With extensive experience in managing information, public relations, editorial writing, copywriting, and documentation based on data driven research and analysis. I am superior at translating high level, complex information and ideas into tangible, creative solutions. I write, edit, and proofread content tailored to specific audiences, and am looking to collaborate with creative teams to continuously improve standards.

THE HOME DEPOT | ATLANTA, GA, Aug 2016 – PRESENT

SEO Copywriter, Earned Media (Contractor)

Manages and edits byline articles in ongoing partnership with external creative agency

Writes copy for meta titles and descriptions for various products, services and edits byline articles for larger content enhancement initiative

Writes hyper localized content for several Home Depot products and services

Reviews raw data and makes decisions about how best to use it in the creation of content

Writes, edits and reviews creative, engaging copy for all needs pertaining to the project, staying on task and adhering to timelines and deadlines in fast-paced, heavily collaborative environment

Participates in all project-related meetings and provides regular status updates

Works closely with the Manager of Content Strategy, who provides direction, feedback and sets priorities on all assignments.

Attends Deep Dive strategy sessions to provide helpful feedback from content perspective for SEO Analysts to present to merchandising business partners

Streamlined process for byline article approvals with updated tracking method, saving time and overall costs

Incorporated a more integrated approach to content creation by attending meetings and collaborating with different lines of business to seize opportunities for new working relationships for SEO team

SHARED VISION MARKETING | ATLANTA, GA, Feb 2016 – Apr 2016

Jr. Copywriter (Freelance)

Supported client and agency leaders to create and develop campaigns and projects, assisting in the development of creative strategies and messaging platforms that adhered to project objectives and creative briefs

Generated and managed stand-alone copy documents to complement visual concepts with creative and business leads across multiple platforms including: Web, Direct Response Email, Print & Digital, Advertising, Campaign Concepts, Direct Mailers, Video Scripts, and Consumer Ads

Provided direction and feedback for social media strategy and communication plans and integrated feedback, critiques, data, and SEO best practices to enhance copy

Kept copy consistent and identifiable for each client while adjusting voice and tone to complement client, brand, and consumer segments as necessary

Produced creative for innovative campaigns through compelling storytelling, creating short and long form digital and print copy for various Consumer Packaged Goods brands including: ThisPipeLife.com (Scandinavian Tobacco Group), DeWafelbakkers.com, RushCard, Claudia’s Canine Bakery as well as social media strategy for AfricanAncestry.com (Roots premiere campaign)

Balanced creative and technical writing as necessary to compliment channel and tactics

Researched and analyzed information for brand specific articles and product descriptions as well as proofreading and fact-checking all content

Juggled multiple projects with competing priorities and met deadlines in a pressurized environment

Embodied tone and voice of millennial and urban consumers for financial services client and various CPG clients

Proofread and designed layout for Atlanta’s Corporate Awakening event program and Call to Action cards

Collaborated with Creative Director to develop official tone and voice of major financial industry client for digital brand book

DELTA AIRLINES | ATLANTA, GA, Jul 2014 – Oct 2015

Lead Technical Writer & Publications Specialist, In-Flight Service (Contractor)

Provided expert, executive-level support for the design, creation, publishing and ongoing content management of both new and existing In-Flight Services manuals including policy and procedural documents and specialty publications covering a wide variety of subject matters

Wrote and edited internal communications that effectively told Delta's story increasing efficiency by 30% with quick turnaround times and staying ahead of strict deadlines

Wrote, edited, and published AP Style writing assignments, Newsletters, and executive memos for internal news releases about policy or procedural changes and human/special interest pieces via the divisional Intranet site and subscription email services (Direct Email Campaigns)

Collaborated with IFS Communications managers and departmental subject matter experts (SMEs) to identify and develop new content

Oversaw content finishing processes with printer and managed distribution and/or online publication of completed materials

Managed DeltaNet intranet site content, performed updates as needed to maintain currency of content by conducting regular maintenance such as fixing broken links, missing/updated content and solving routine portal issues 

Performed Desktop Publishing using CMS, Information Mapping, and departmental Content Management

Lead developmental meetings for “SkyPro” (Nokia Lumia 1520) tablet interface project, and served as primary point of contact for uploading new documents via the AirWatch MDM application console (Secure Content Locker Feature). Helped customize UX functionality and intuitiveness for 20K plus flight attendants and IFS leaders and departmental employees, working with internal IT team and external vendors to prepare for FAA validation which saved the company over $1 million dollars in future print expenses

Updated presentation and quality of IFS communications documents using newly implemented Adobe Creative Suite software programs to design more visually appealing content layout in accordance with Delta brand standards

ACUITY BRANDS | CONYERS, GA, Aug 2013 – Feb 2014

Lead Graphic Production Editor & Artist (Contractor)

Functioned as a central repository for graphic design team and oversaw all copy for official 2014 PSG Catalogue  

Managed graphic design team of five individuals acting as official liaison between creative and various product management groups

Proofread and edited all text copy for PSG Catalogue, tracked progress of each brand section with updated roadmaps, and met regularly with product groups to translate appropriate guidelines and projected outcomes to graphic design team

Ensured weekly goals were reached under strict deadlines

Analyzed and researched various lighting products and lighting brands to ensure that products were represented accurately and effectively to distribution, wholesale buyers, and consumers

Fact checked and edited content for products according to individual clients’ brand standards

Translated highly technical information into an easy to understand, consumer-friendly format for various audiences including sales teams, product groups, and consumers

Utilized Adobe Creative Suite programs such as InDesign, Photoshop, and Illustrator to design overall page layouts and photo edits before submitting final art to printers

SOUTHERN HOLLYWOOD MAGAZINE | ATLANTA, GA                           Mar 2012 – Nov 2013

Executive Editor

Lead and managed creation of digital marketing campaigns and branding collateral while promoting and creating brand awareness for Southern Hollywood Magazine through various social media platforms

Elevated brand awareness and increased impact of social media engagement by acquiring over 50% more followers and social engagement

Coordinated local and state communications campaigns through strategic advertising and public relations with online radio stations, independent media outlets, and local businesses and entrepreneurs

Engaged audiences and focused on overall project objectives with highest analytical ability to implement marketing and sales strategies for ad sales and merchandise

Analyzed, reviewed, and reported on campaign effectiveness in an effort to maximize results and incorporated SEO best practices

Served as the primary point of contact for routine, time sensitive and deadline driven projects, jointly collaborating with department stakeholders to formulate and implement solid communication programs

Pitched story ideas, interviewed independent artists, conducted field research and wrote and edited feature stories with an emphasis on independent artistry culture

Created all text copy for formal correspondences, promotional letters, emails and memos

Pioneered the development and creation of mission statement, first digital magazine issue publication, and digital EPK for Southern Hollywood Magazine

Developed, implemented, and oversaw content creation and management for SH’s digital communications including website/blog and social media through a master "branding" plan with input from key expert members

Master of Arts, English, University of Nevada – Las Vegas, Las Vegas, NV, 2012

Bachelor of Arts, English, Fort Valley State University, Fort Valley, GA, 2010

Mac & PC Proficient

Adobe Creative Suite: Illustrator, Photoshop, InDesign, Dreamweaver

Microsoft: Word, Publisher, Excel, PowerPoint, Visio, Outlook, Project, and SharePoint

Adobe Technical Communications Suite: FrameMaker, Captivate, Acrobat

CMS: WordPress, Web Publisher, Documentum, Fetch

 
CRM/Email: Mail Chimp, Exact Target, Constant Contact, Cheetah Mail

iWork: Keynote, Numbers, and Pages

SEO Tools: Google AdWords, Google Keyword Planner, BrightEdge

Web/Other: HTML, Google Sheets, Prezi, Blackboard, Angel, iMovie

Formatting Styles: Modern Language Association, Associated Press, American Psychological Association, and Chicago Manual Style

Social Media: Google+, Wiki, Twitter, Facebook, Instagram, Pinterest, Snapchat, LinkedIn,

Foursquare, Periscope, YouTube